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4 Reasons Why Dentists Need to Use Digital Marketing

Dentists and Dental Practice Owners


In today’s digital age, more and more people look to the internet for their health care needs. A recent study found that 82% of patients use the internet to look for health-related information and that 59% have made an appointment with a provider they found online. If you’re a dentist and need to start using digital marketing, you’re taking advantage of a big chance to bring in new patients.

What is digital marketing, though? Digital marketing is promoting or marketing your goods or services through online channels. This can include anything from making a website and blog posts to running ads on social media and using pay-per-click (PPC) advertising.

Digital marketing is vital for dentists for many reasons, but here are four of the most important ones:

1. Reach a Wider Audience with Your Message

You can reach patients who might not know about your dental practice without digital marketing. For example, if you run a PPC ad campaign that targets people in your city who search for “dentists near me,” you can put your practice in front of them right when they’re looking for dental services. Retargeting ads can also reach people who have been to your website but have yet to make an appointment. By getting your marketing message out to more people, you’ll be able to get more clients and make more money.

2. Build Trust and Credibility with Potential Patients

When people know, like, and trust a brand, they are more likely to do business with it. With digital marketing, you can build trust and credibility with potential patients before they even set foot in your office. You can become a trusted source of dental information by writing helpful blog posts, making helpful videos, and posting valuable content on social media. You can also build trust with potential patients by showing them what other patients have said about you.

3. Increase Website Traffic and Convert More Visitors into Patients

Digital marketing can help you get more people to visit your website so that you can turn more of those people into patients. For example, if you write SEO (search engine optimization)-friendly blog posts, people looking for information about dentistry will find your articles in Google’s search results. You can also use lead magnets like ebooks and whitepapers to get people’s contact information so you can get back in touch with them later. The more people you can get to visit your website and the more leads you can get, the more new patients you can get.

4. Get a Better Return on Investment (ROI) than Traditional Marketing Methods

Digital marketing is one of the most cost-effective ways to get the word out about your dental practice because it lets you target particular groups of people. Traditional marketing methods like print ads and TV commercials often have low ROIs because they reach too many people and save money on people who will never become patients at your practice. With digital marketing, on the other hand, you only pay when someone does what you want them to do, like clicking on your ad or filling out a contact form on your website. This gives you a much better return on your marketing dollar.


Are you ready to start marketing your dental practice with digital tools? If so, call or email Metric Marketing right now! We help dentists get new patients by using effective digital marketing strategies, such as SEO-optimized content creation, lead generation campaigns, targeted ad campaigns, and much more. You can call us now to learn more about how we can help your dental practice grow or ask for a free consultation.

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